London’s WASABI Restaurant Opens in Times Square TODAY!
There’s a new restaurant in New York City! Today, WASABI, the successful, London-based Japanese fast casual restaurant chain, opens its first U.S. location in Times Square at 561 Seventh Avenue (at West 40th Street).
Wasabi specializes in a wide selection of individually-wrapped sushi and Japanese hot food favorites, including bento boxes and noodle soups, as well as made-to-order salads and special sushi rolls, all made fresh in-store daily. Customers can “Pick & Mix” from more than 50 types of sushi for as little as $1.50 for two pieces!
Wasabi’s bright open kitchen allows guests to watch the chefs preparing sushi throughout the day where it’s sold by the piece, ready to grab-and-go. Individually wrapped sushi includes a selection ofhosomaki (thin rolls), futomaki (fat rolls), nigiri (thinly sliced fish over rice), and gunkan (torpedo-shaped pieces). Wasabi also serves a selection of hand-rolls and a variety of onigiri, which are triangles of rice wrapped around a choice of savory filling (like Roast Salmon or Chicken Teriyaki), and tied with nori.
The “Hot Food” menu at Wasabi reads like the “Top of the Pops” of Japanese entrees—bento boxes filled with a choice of chicken teriyaki, pork katsu rice, chicken katsu curry, salmon teriyaki, and more—all made fresh, in-house throughout the day.
The Wasabi collection of soups includes a variety of New Yorkers’ favorite, Ramen, as well as a collection of Soumen, a noodle soup made withsuper-thin rice noodles, and Tanmen, made with thick rice noodles.
As Wasabi’s first branch in the United States, this flagship location will pave the way for other Manhattan locations the company plans to open over the next two years.
In 2003, Wasabi became the first company in the UK to sell individually-wrapped pieces of sushi, offering customers a wide variety of choices and the chance to trulyexperiment with the fresh delights of Japanese cuisine.
With a bright, clean, modern Japanese style, Wasabi introduced Londoners to the new lunchtime alternative of sushi, sashimi, California rolls and authenticJapanese dishes that proved immediately popular with hungry Londoners in search of something new, different and healthy.
The philosophy of Wasabi has remained the same from the start: work hard toprovide quality Japanese food at affordable prices with a speedy, efficientservice.