CALIFORNIA PIZZA KITCHEN Grows Up & Let’s Me MAKE MY OWN PIZZA!!!
In coordination with the celebration of their 30th Anniversary, legendary pizza restaurant chain California Pizza Kitchen has launched a new “Next Chapter” campaign that features nationwide renovations of the restaurants’ interior designs, and signature pizzas mingling with new pastas, appetizers, and gluten-free dining options. Invigorated beverages also help showcase a genius marketing plan, as the chain grows up alongside their core demographic.I started visiting CPK during half school days in high school in the 1990s when the restaurant was first gaining national buzz! I was dying to taste of the then-new barbecue chicken pizza everyone was talking about! Chicken on pizza?! It was unheard of at the time, and now that I’m in my thirties, making my own money, and spending on upscale dining, CPK has won be back with their new elegance and panache.
I visited the celebrity favorite CPK at 440 Park Avenue in NYC, and got an exclusive look at their updated digs, sampled the new dishes, and even hit the kitchen to make my own pizza! Check out the images below, and make sure to stop by your local CPK soon to get a glimpse and taste of the new California Pizza Kitchen!
Special thanks to SAMANTHA ALBRIGHT of Burson-Marsteller for making my visit to CPK awesome and special!